Business World
Amazon Launches AI-Powered Shopping Assistant in the UK
Amazon Launches its AI-powered shopping assistant, Rufus, in the UK, marking its debut outside the US. Initially launched to a subset of customers via Amazon’s mobile app, Rufus aims to revolutionize the shopping experience by leveraging advanced generative AI technology. Rufus has been trained on Amazon’s vast product catalogue and supplemented with information from across
September 4, 2024
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